Public Relations Project - Essay Example
is necessary to http://admission-essay185378.mystrikingly.com develop drug abuse prevention awareness among the use, so that students can identify the dangers and impacts of drug abuse in their health and success. As the Public Relations staffer, I was hired by a non-profit organization to develop a broad communication plan in support of working to reduce smoking, especially among high school students, through our group, Stamp Out Smoking.
The development of the communication plan usually starts with the assessment of smoking and other adolescent problems, which include examining the level of community risk factors, and the level of smoking in the community (Crano & Burgoon 145). The assessment results are used to raise community awareness of the seriousness and nature of smoking problem, and this information is used to determine the best program that is relevant to the students’ needs. The next step is the analysis of the student’s readiness for prevention.